WD: Backup your life

Directed and executed this brand film for WD, directed by Pranjal Asha, produced by Kathika Media, inspired by Dropbox's brand film, 'For All Things Worth Saving'.Creating each sequence was a challenge, as the UI-driven format demanded a precise and systematic approach to design, motion and layouts. Every asset, transition, interaction, and detail had to align seamlessly with the a MacOS design system, making the process both exacting and rewarding. Foraging for stock footage and using AI for generating vintage and current photographs helped enhance storytelling. Figuring out the plot structure and story flow was an exciting challenge, after dabbling in similar projects in the past.