Whatsapp: Message Privately

Collaborated with Chalk & Cheese Films, BBDO India, and directors Achowe and Aastha Singh on Whatsapp's 'Message Privately' campaign—an integrated four-film series.I directed and executed the VFX, compositing, and motion design across the brand film, with around 20 different adapt cuts. I was able to design the visual language with the help of Goji, after a lot of experimentation. I handled the animation and compositing for the final film along with 20 campaign adaptations, managing the process end-to-end.As a visibility milestone, this project stood out for its scale, reaching audiences across platforms and theatres nationwide.