slice

Since 2022, I have been closely involved in building the slice brand, steering it through product pivots and shaping its identity, marketing design, and creative direction. As a creative lead and multi-disciplinary designer/animator, I’ve worked across every vertical of marketing — from social media and performance campaigns to partnership branding (Mumbai Indians x slice, 2024 IPL), ad films, and go-to-market campaigns.I directed a team of three designers, leading projects end-to-end while ensuring high-quality delivery across campaigns. Together, we created multiple performance campaigns, producing digital ads and creative assets that drove high conversion rates across platforms. Beyond this, I’ve contributed to TVCs and ad films (client-side creative direction), employer branding initiatives, engagement activities, and social media contests. My responsibilities spanned ideation, content, design, calendar management, and stakeholder coordination, balancing leadership with hands-on creative work.This role has been a milestone in developing both my creative leadership and brand-building expertise, giving me the opportunity to combine strategy, design, and execution while strengthening slice’s presence across digital and offline touchpoints.