KFC: Taste the EPIC

Directed and executing design, VFX, & compositing for KFC's 'Taste the Epic' campaign

Directed and executing design, VFX, & compositing for KFC's 'Taste the Epic' campaign

Services

AI

Art Direction

Compositing

Motion

Location

India

Year

2024

Credits

Midjourney, Photoshop and After Effects

Info

Collaborated with Chalk & Cheese Films, FCB India, and directors Achowe and Aastha Singh on KFC's 'Taste the Epic' campaign.Together with Goji, I directed the VFX, compositing, and motion design across the film. We designed, animated, and handled VFX, and roped in VikyPup (VFX) and Kunal Menon (3D) to help execute. Our inital brief was to the visual aesthetic of a comic book into a IRL shot ad, by using text as a superimpositions. This project was finally scratched from the agency for being too bold visually.This project was again a dynamic collaboration, offering the chance to collaborate with talented artists like Kunal Menon, Goji, and VikyPup, whose fresh perspectives made the process both challenging and rewardingand helped me grow significantly as a VFX artist and designer.

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