KFC: Taste the EPIC
Services
AI
Art Direction
Compositing
Motion
Location
India
Year
2024
Credits
Midjourney, Photoshop and After Effects
Info
Collaborated with Chalk & Cheese Films, FCB India, and directors Achowe and Aastha Singh on KFC's 'Taste the Epic' campaign.Together with Goji, I directed the VFX, compositing, and motion design across the film. We designed, animated, and handled VFX, and roped in VikyPup (VFX) and Kunal Menon (3D) to help execute. Our inital brief was to the visual aesthetic of a comic book into a IRL shot ad, by using text as a superimpositions. This project was finally scratched from the agency for being too bold visually.This project was again a dynamic collaboration, offering the chance to collaborate with talented artists like Kunal Menon, Goji, and VikyPup, whose fresh perspectives made the process both challenging and rewarding—and helped me grow significantly as a VFX artist and designer.