Netflix X Boat: The Archies

Directed and executed design and motion with Shrreeya Sudhinndra, Yogeshwari, and Goji for a scrapbook-inspired, collage-style music video promoting boAt’s Riverdale Rocker speaker with Netflix’s The Archies. Conceptualised by The New Thing and Talented, and directed by Rohan Shetty and Sanjna Krishnan, the film featured the cast, influencer Orry, and boAt founder Aman Gupta dancing through a retro-Riverdale to the brand’s jingle.Frames were layered with paper textures, reduced frame rates, and quirky cut-out transitions to achieve a whimsical scrapbook aesthetic that felt both handcrafted and cinematic.An early milestone—my first large-scale brand film, where I learned to collaborate with directors and production houses while gaining insight into the ad film industry.